LCR GOOGLE SEARCH AD CAMPAIGN
For many roofers, it is important to follow up with current/previous clients and reach new audiences whenever a natural disaster like a hailstorm occurs.
The WON Team was given an ad spend of $4000 for a Google Ads Search Campaign, and to launch a campaign immediately following a January, 2021 hailstorm.
PROCESS
We created different landing pages, using Elementor, emphasizing specific keywords for each page. Above shows the different landing page categories we created and how many variations for each (x..). The landing pages themselves provided both visual and text information about Lifetime Commercial Roofing’s services and primarily focused on phone call CTAs.
Based on how the ads were doing for each respectivead group, my teammate adjusted the budget as the campaign was running, with the goal of maximizing awareness.
Campaign & Results
Campaign Type: Google Search Ads
Reason: After Hailstorm
Goal: Receive call-backs from campaign for roofing repair services
Length of Time: 4 weeks
RESULTS HIGHLIGHTS
“Localized Ad Groups” Landing page performed the highest.
Top Keywords (Clicks):
– Metal Roofers
– Roof Contractors
– Roof Companies
SUMMARY
We found that the Localized-targeted Ad Groups for Fort Worth and Dallas performed the highest, giving the most impressions, clicks, and CTRs. I asked the office manager if we received calls from the campaign, our main metric of success. She responded, saying that in the 4 weeks, we received around 15 to 20 calls (that came from this ad campaign).
The company uses the elementor landing pages, and the key insights from this campaign to set up/execute future “hailstorm and natural disaster” Goodle Search ad campaigns.